I was selected by Brandbacker to try When Mask Packs. I am reviewing The Last Choice mask. I’ve used a few different brands of sheet masks before. Sometimes they can be a bit tricky, especially the ones made with super thin materials. The others tend to tear, or fold in, making it difficult to un-wrinkle and apply. I was pleasantly surprised with this mask, as it was made from a nice feeling material. It was super easy to put on, and didn’t feel like the serum was going to drip off onto my shirt. These masks are made from a bio-cellulose sheet, made from coconuts.
I guess coconut sheets tend to hold moisture in more. I left the mask on for about 30 minutes before bed. I washed and dried my skin prior to applying the mask. So once I took it off, I rubbed some of the excess serum into my face, then went to bed. My skin felt really soft and moisturized afterwards. I also noticed, it did make my skin texture less red. I definitely prefer the When masks over the other sheet masks I’ve used, it was much easier to apply, and didn’t drip! I was very satisfied with this product.
About the Product:
When mask packs are available in 5 varieties:
• Travelmate [Use when you travel]
• 10PM [Use to replenish skin]
• Snow Magic* [Use to brighten skin] (*I tested this one!)
• Glamour Base [Use to prepare skin for make up]
• The Last Choice [Use to hydrate] (* I tested this one)
When uses an all-natural bio-cellulose sheet that is made from coconuts, which is gentle enough to treat burn patients. Despite its light weight, the bio-cellulose sheet can hold essence 100 times its weight, that is 10 times more than fabric or paper mask sheets. As much essence as it holds, the bio-cellulose sheet delivers essence to skin with minimum wastage by maintaining exceptional dermal contact.
When masks are available at the following retailers:
• Ulta Beauty
• Anthropologie (online only)
• Bartell Drugs
• Beautychoice.com (online only)
• Birchbox (online only)
• Rickys NYC
• Starboard Cruise Services
About the Brand:
When, launched by J.C People in July 2011, is a premium face mask brand taking extra care of your skin. The product is available to use anytime, anywhere, and in any situations. High-quality and unique, the face masks have been receiving overwhelming responses from overseas buyers. Headquartered in Korea, they have successfully started international expansion in November 2012. They launched in the US via the world’s largest cosmetics sales channel, Sephora. They have also expanded to reach Europe, China, and the Middle East. They strive to become a worldwide leading face mask brand.
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